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Car Dealership Landing Page

Car Dealership Landing Page

Building a landing page for an authorized Chery car dealer in Indonesia, focused on lead generation and compelling product showcase.

1 Client's Challenge

Chery Arta is an authorized Chery car dealer that needed a digital presence to reach potential buyers online. They needed a website that could clearly showcase their car catalog, provide up-to-date pricing and promotions, and make it easy for prospects to contact sales directly via WhatsApp.

Previously, they relied solely on social media, which was limited in catalog presentation and lacked the professional feel needed to convince premium buyers.

2 Solution Delivered

The website serves as a 24/7 "digital showroom." Potential buyers can browse Chery's full lineup complete with specs and pricing without having to visit the dealership in person.

The site was designed with a modern, clean, and premium look to reflect Chery's brand image as an elegant and trustworthy car manufacturer in the eyes of potential buyers.

It also functions as a landing page for digital ads (Google Ads & Meta Ads), directing ad traffic to a well-structured, persuasive page designed to generate quality leads.

3 Website Features

  • Hero section with main promo banner and direct WhatsApp CTA
  • Car catalog with HD images, specifications, and on-the-road pricing
  • Floating WhatsApp button visible on every scroll
  • Photo gallery of the dealership and display units
  • Customer testimonials to build trust
  • Lead capture form for visitors who want a callback
  • On-page SEO for local Google search visibility
  • Fully responsive across all devices (mobile-first design)

4 Technology

  • Astro: Static site generator for maximum performance
  • Tailwind CSS: Modern and responsive styling
  • TypeScript: Type-safe development
  • Cloudflare: CDN and SSL for security and speed