Online Store for a Local Fashion Brand

Casual by Luttan is a local fashion brand that previously sold exclusively through marketplaces (Shopee & Tokopedia) and Instagram. They wanted their own online store to build a stronger brand identity and reduce dependency on third-party marketplaces.

Their key requirements were an e-commerce website with eye-catching product visuals, a smooth checkout experience, automated payments, and real-time shipping cost calculation. They also wanted to manage products, inventory, and orders independently without developer assistance.

The website serves as the brand's official online store, delivering a premium and exclusive shopping experience. Unlike crowded marketplaces full of competitors, the website keeps shoppers focused solely on Casual by Luttan products.

The site was designed with a minimalist, stylish, monochrome aesthetic to match the brand's trendy casual identity and appeal to its young target audience.

It also doubles as a landing page for Instagram and Facebook ad campaigns, driving ad traffic directly to their own store instead of a marketplace.

• Product catalog with HD photos, descriptions, sizes, and color variants
• Shopping cart with a smooth checkout experience
• Automated payments via Midtrans (BCA, Mandiri, BNI, QRIS, GoPay, etc.)
• Real-time shipping cost (JNE, J&T, SiCepat, Anteraja)
• Automated order notifications via email
• Admin dashboard for managing products, inventory, and orders
• Discount and promo code management
• Order tracking page for buyers
• Wishlist and product reviews
• Fully responsive mobile-first design
• SEO-friendly for every product page

• WordPress + WooCommerce: E-commerce platform with CMS
• Midtrans: Payment gateway for automated payments
• Elementor: Visual page builder for design customization