Project Summary
- Client
- Chery Arta
- Period
- November 2025
- Project Type
- Landing page for Google Ads campaigns
- Languages
- Indonesian
- Key Features
- Persuasive copywriting, documentation gallery, WhatsApp button, leads form
- Status
- Live and handed over to the client
Discussion
The outcome of my discussion with Chery Arta: what the problems were, and what solutions I proposed.
Client Problems
Needing new buyers from Google Ads
The client wanted to reach new buyers through Google ads, but ad traffic needs a destination page designed specifically for conversion, not a general website.
Prospects needed convincing before reaching out
Automotive products are not impulse buys. Ad visitors need complete explanations and real proof before daring to press the contact button.
Documentation not yet leveraged as sales
Unit handover photos, buyer testimonials, and service documentation piled up in phone galleries. Yet that is the most convincing ammunition for new prospects.
Proposed Solutions
A lightweight, fast, ads-ready landing page
The page was built light with high speed scores for a good Google Ads Quality Score and efficient cost per click. Every ad rupiah works at maximum.
Persuasive structure from headline to CTA
The page flow follows the sales formula: problem, solution, proof, offer, call to action. Visitors are gently guided toward the WhatsApp button.
Client documentation as sales ammunition
Handover photos, testimonials, and service documentation displayed prominently mid-page. Prospects see real proof, not mere promises.
Leads form and contact buttons on every screen
No moment where visitors wonder what to do. The WhatsApp button and form stay within reach in every page section.
Website Specifications
This website's technical details.
95+
PageSpeed Score
A lightweight page for a good ad Quality Score.
1
Focused Page
One page, one goal: generating leads.
1.5M
Project Cost
Total investment for this project, including revisions and warranty.
2 weeks
Build Time
From kickoff to handover, on schedule.
"The landing page is different from an ordinary website. Visitors from ads immediately understand and many continue to WhatsApp. Our documentation is finally put to maximum use."
Conclusion
The Chery Arta landing page project was completed and went live in November 2025. The Google Ads campaign now has a destination page designed to turn paid clicks into leads that reach out.
The main lesson: ads only deliver traffic, the destination page does the closing. A persuasive landing page with real documentation proof is the mandatory partner of every Google Ads campaign.
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