Indraw.
Case StudyFebruary 2022By Bagus Indraw

PT. Ahsan Karya Indonesia Website Project

PT. Ahsan Karya Indonesia Website Project

Project Summary

Client
PT. Ahsan Karya Indonesia
Period
February 2022
Project Type
Company profile website for export needs
Languages
Indonesian, English, German, Russian, and Chinese
Key Features
Export product catalog, company profile, inquiry form, WhatsApp button
Status
Live and handed over to the client

Discussion

The outcome of my discussion with PT. Ahsan Karya Indonesia: what the problems were, and what solutions I proposed.

Client Problems

1

No official website at all

The company had no website whatsoever. International buyers searching the company name on Google found nothing, which made them hesitate to move to the quotation stage.

2

Product catalog only shared manually

The product catalog existed only as a PDF file sent manually via WhatsApp and email. There were no product pages for search engines to find, so inbound inquiries from new buyers were completely cut off.

3

Needed to look professional in English

The target market is international buyers. The existing company profile material was only in Indonesian, so it was not fit to serve as the official face of the company for export needs.

Proposed Solutions

✓

Company profile website in 5 languages (ID, EN, DE, RU, ZH)

The website was built in five full languages, Indonesian, English, German, Russian, and Chinese, complete with a language switcher in the navigation. International buyers are greeted by a neat and professional version in their own language.

✓

SEO-friendly product catalog pages

Each export product line got its own page with photos, specifications, and a five-language description. Heading structure and meta tags were optimized for easy Google indexing.

✓

A clear contact path for serious buyers

An inquiry form on every product page plus an always-visible WhatsApp button. Interested buyers can reach the sales team directly without friction.

✓

Fast, responsive, and easy to manage

Lightweight pages with high speed scores, looking perfect on phones and desktops. The client can update the catalog themselves without any coding knowledge.

Website Specifications

This website's technical details.

95+

PageSpeed Score

Average speed score across mobile and desktop.

5

Live Languages

Every page fully available in Indonesian, English, German, Russian, and Chinese.

2.5M

Project Cost

Total investment for this project, including revisions and warranty.

3 weeks

Build Time

From kickoff to handover, on schedule.

"The website is neat and professional. International buyers can now view our profile and catalog directly, no more sending PDFs one by one."

Board of PT. Ahsan Karya Indonesia

Client

Conclusion

The PT. Ahsan Karya Indonesia website project was completed and went live in February 2022. This five-language website gave the company an official face worthy of its export ambitions: international buyers can read the company profile, browse the product catalog, and contact the sales team straight from the website.

The main lesson is simple. For businesses targeting export markets, a website is not a mere accessory. It is the first impression that decides whether foreign buyers dare to take the next step. And that first impression has to speak their language.

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